M  A  N  I  F  E  S  T O 

Designers exist solely via the simple structure of crisis in which solutions, manipulations and incarnations counterbalance perpetual problems, challenges and obstacles.

We are the mediators of fact that regurgitate inarticulate laboratory knowledge into legible three-dimensional translations.

The majority of ‘designers’ are not inventors or innovators, they are alchemists, perpetually searching for a means to create gold from the bare bones of science. Designers appropriate scientific fact and mediate this immaterial knowledge in such a way as it can perform a practical function to both the ‘user’ and big business.

We represent the lens of elucidation through which science and technology are simultaneously projected back onto the human body.
P  E  R  P  E  T  U  A  L   C  R  I  S  I  S

How Can we turn a crisis into a positive opportunity?
The best way is to create a 'domino effect' or perpetual state of crisis.
By instinctively solving one crisis, your resolution could, in turn create the next emergency situation that needs to be rectified.
This takes the refined decision making process of "what to design next?" out of your hands, leaving you unprejudiced and more perceptually aware.



O  B  S  O  L  E  S  C  E  N  C  E

Rather than manufacturing in crisis with "Planned Obsolescence," I want to design for manufacture that is considered obsolete.

George Fereday

George Fereday
/////////////////Royal College of Art, Design Products, Platform 10

george@georgefereday.com


Crisis Shop - Sold Out!

Crisis Shop - Sold Out!
22nd - 27th April @ Milan Salone Furniture Fair 2009

Crisis Shop featured in.....

Crisis Shop featured in.....
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Sunday 12 April 2009






I have worked closely with Communication Art & Design first year, Xavier Antin
He has devised the Matrix font, Crisis Flyers, and other graphic Identity that will promote our show.
Together we printed these on his Spirit Duplicator Press after we both typed out the Carbon Masters.... See videos below.
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Graphic Design for Crisis Shop - Sold Out
By Xavier Antin, CA&D, Royal College of Art
xavier.antin@network.rca.ac.uk











Typing Carbon Masters for Crisis Shop Signage from George Fereday on Vimeo.



Spirit Duplicator from George Fereday on Vimeo.





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